Securing New Ground Annual Security Industry Conference  
Conference Location: The Roosevelt Hotel New York City, New York
Conference Dates: November 11 & 12, 2008

Business Office: 10100 Sherman Road · Chardon, Ohio 44024
Tel: 440-286-4900 · Fax: 440-286-9169
email: info@securingnewground.com
 
 

12th Annual
Securing New Ground ™
The Business of Security

Preliminary Agenda
Click here for a PDF of the Conference schedule with times.


Day 1: Tuesday, November 13, 2007
Keynote Speaker
  Julie Donahue - IBM Global Technology Services, Vice President, IBM Global Technology Services, Security and Privacy

If SNG is about the business of security, then we are proud to present one of the industry's potentially game-changing forces. With sales approaching $100 billion, a long legacy of IT innovation, and a services division focused on solving clients' technical and business issues, IBM is actively moving to bring new integrated information technology solutions for physical security. Learn how the leader of IBM's Security & Privacy Services business unit views the evolution of the physical security market, and how she is positioning her company and clients to capture this dynamic opportunity.

Featured Speaker
  John Koch - ADT North America, President

With over 6 million customers ADT North America remains, by far, the largest alarm company in the United States. Learn what Mr. Koch's views are about the market, life at Tyco since the break up and how ADT continues to lead the market in creativity and new services.

Follow the Money
  Gretchen Gordon - CIT, Director
Ed Perry - Murphree Venture Partners, General Partner
Bill Polk - Capital Source, Managing Director
Steve Sebastian - Nogales Investors Management LLC, Partner

This ever popular session remains a benchmark for industry financing, valuations and investment trends. Lenders and investors provide a first hand look at where the money is flowing, what fundamentals continue to attract investors and where the smart money sees the future of investing in the security market.

The Industry's Magicians: Systems Integrators
  Antonio Cintra - United Technologies Corporation, President of the Security Services Americas
John Sheridan - Nortel Networks, Director Security Solutions
George West - Siemens Building Technologies Inc., Vice President and Division Head, Security Systems

Our presenters, who are among the next wave and new breed of "industry magicians", discuss what the profile, future and role of systems integrator will play in the security market. These magicians will also discuss the opportunities and challenges systems integrators face when translating technology and services into business intelligence and fulfilling customer's expectations.

Dealer and Monitoring Track: 2 Sessions
Reinventing the Dealer
  Robert Farenhem - Devcon International Corp., CFO
Joseph Nuccio - ASG Security, President & CEO
Dick Seger - Securitas Direct AB, President & CEO


Once defined as alarm monitoring businesses, innovative alarm dealers are securing their own future and staying ahead of the curve by leveraging their central station services and business savvy. Discover how these market leaders are creating new profits and RMR by providing customers new forms of business, home and life management services.

Verification & False Alarm Reduction
  Carole Vanyo - Brinks Home Security Inc., Sr. Vice President Customer Operations
Gerald Vento - Westec InterActive, Chairman
SIA - Richard Chace, Executive Director

Our distinguished panelists discuss the current state of false alarms and their impact on the industry. In addition to obtaining a reality check on current efforts with responding agencies, obtain perspectives on how some companies are mitigating the false alarms problem and how others are leveraging verification technology to create new revenue and business services.

End User Perspective Track: 2 Sessions
Report Card on Convergence & Business Solutions
  Baber Amin - Novell Identity and Security Management, Sr. Product Manager
Mark McCourt - Security & SDM Magazines, Publisher
Guerry Bruner - Tech Systems Inc., Vice President

Are today's more sophisticated buyer's expectations being met by the convergence solutions and providers today? Hear what Security Magazine's Top 500 research reveals and learn what changes providers are making to satisfy these executives and their organizations.

End Users - What Keeps Us Up At Night?
  Bob Brand - Cox Enterprises Inc., Vice President of Corporate Security
Ken Damstrom - Lehman Brothers Inc., Head of Global Security
Richard Hudak - Loew's, former Director of Corporate Safety and Security

By gaining a deeper understanding of what gives security buyers nightmares, suppliers can better provide solutions. Our presenters will discuss what challenges they still face, what creative solutions they have found and what voids still exist. This deeper understanding can lead to the refinement of services, new offerings and future revenue opportunities.

View From the Top
  Brett Bontrager - Stanley Security Solutions, President of Stanley Convergent Security
Greg Burge - GE Security, VP and General Manager, Americas Commercial
Robert LaPenta - L-1 Identity Solutions Inc., Chairman of the Board
Dick Seger - Securitas Direct AB, President & CEO

A hallmark of Securing New Ground, this session features executives from companies that are changing the industry landscape. In addition to sharing their views on the trends, opportunities and challenges they see facing the industry in 2008, they will address what they see as the long view of the market place and its evolution.

Day 2: Wednesday, November 14, 2007
Wall Street Insights
  Jeffrey Kessler - Lehman Brothers, Senior Vice President

As Wall Street's "guru" on the security industry, Jeff will highlight aspects of his 2007 Lehman Brothers' Security Report, including how Wall Street views the security market, what sectors and companies are best positioned for growth and what trends will reshape the industry landscape. The full report, which retails for $795, is included at no charge with SNG paid attendance.

RFID Transportation & Supply Chain Security
  Scott Brosi - Transcore, Vice President of Secure Services
Andre Cote - Checkpoint, Sr. Director of Business Development
Kathleen Carroll - HID Corporation, Director of Government Relations

As in the past, our panelists will discuss this market, key trends, it's potential, new endeavourer and emerging opportunities. And to gain a better perspective of this market, we'll also address privacy issues, government influence and other challenges the market needs to move beyond in order to optimize growth.

Tech Trends in the 21st Century: Video, Analytics and other products
  Robert Beliles - CISCO Systems Inc., Sr. Manager Physical Security
Fredrik Nilsson - Axis Communications Inc., General Manager
John Romanowich - SightLogix, President & CEO
Scott Schafer - Pelco, Sr. Vice President of NA Sales & Marketing

Fierce competition, expanding possibilities, technology advances and innovation will each change the video market and industry landscape. Gain insights and opinions on what this market will look like beyond 2008, what trends to watch, what and who may further revolutionize the market.



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