Securing New Ground Security Industry Conference
Where Executives, Investors and Users of Security Technology Gather for Unparalleled Information, Strategy and Insights.


Day 1, Tuesday, November 1st from 12 to 7pm
11:30 am - 1:00 pm Registration and Lunch
1:15 - 2:15 pm KEYNOTE - Game Day! The World's Biggest Game at the World's Most Secure Stadium
The Super Bowl is the only spectator event that DHS designates as a "National Special Security Event." As they prepare to host the 2014 Super Bowl in NJ, CEO Mark Lamping shares how the preparation for "the biggest game on the world's biggest stage" began during design when the New Meadowlands Stadium was only a concept.

SNGMark Lamping - Meadowlands Stadium Company, President & CEO

The Winning Game Plan: Enterprise Risk Security Management Strategies
Security leaders will discuss how to develop a holistic risk management strategy that converges people, processes and technology to mitigate physical, logical and cyber security risks. "Risk and security are inextricably linked; they are at the opposite sides of the same coin. You cannot pull them apart. Security protects people, infrastructure and information, and doing so effectively reduces risk." Mike Ennis, SAIC.

SNGSteve Colo - SAIC, Chief Security Officer
SNGJim Hutton - Procter & Gamble, Director, Global Security
SNGJohn Imhoff - Ernst & Young, Director, Office of Firm Security

Attendees will learn:
SNGIdentifying and confirming the validity of potential risks and threats
SNGMeasuring the size of potential threats and their impact if not mitigated
SNGThe best practices and programs to apply security and mitigate risks
2:15 - 3:15 pm Not Your Father's RMR: And What Is It Worth, Anyway?
New sources of RMR have raised account income levels, but have they raised valuation levels? While new RMR sources are coming online, lenders either do not know how to value them or refuse to include them in the valuation.

SNGJack DeMao - The Electric Guard Dog, President
SNGPatrick Egan - Select Security, President
SNGJ. Matthew Ladd - Protection Bureau, President

Attendees will learn:
SNGWhat are these new RMR drivers that are growing existing account revenue and the business
SNGWhich new revenue sources create the most value? Energy management, managed services, video, etc.
SNGHow to structure this revenue in your company for maximum valuation
There's an App for That, Right? Business Resilience
9/11, Katrina and Sarbanes Oxley have forced organizations to centralize their Business Resilience, Crisis Management and Disaster Recovery programs. The centralization is being moved into the security organization. How are leading organizations setting strategy, budget and keeping their organization's eye on the business resilience ball?

SNGDrew Levine - G4S Secure Solutions USA, President
SNG Tom Mylett - Port of Corpus Christi, Asst. Chief of Police and Security
SNGTim Portale - HCA, Chief Safety and Security Officer
SNGDuane Ritter - Cox Enterprises, VP of Corporate Security
SNGFrank Taylor - General Electric Company, VP and Chief Security Officer

Attendees will learn:
SNGHow budgets are being realigned to enable an effective program
SNGWhat 'Aha's' were learned as a result of going through this reorganization process
SNGHear details about programs that successfully maintain vigilance and keep all stakeholders prepared
3:15 - 3:30 pm Break
3:30 - 4:30 pm The Security App: The Handheld and RMR
New residential and commercial RMR services are coming online placing the central station at the center of the communications path. What will the new communication path be as our industry adds lifestyle to life safety services? Video streaming? Self-monitoring? Mass notification? PERS? All of these possibilities are in demand now and the winning central station and channel companies will leverage them.

SNGLarry Folsom - American Video and Security Ltd., President
SNGJack Johnson - Intelligent Access Systems, Co-Founder and VP of Sales & Marketing
SNGRon Petnuch - Intertech Security, President and CEO

Attendees will learn:
SNGThe key technologies enabling new services to be delivered to mobile life safety customers
SNGHow services to end-users, as well as public authorities, are a risk and an opportunity for your business
SNGWhere investors are placing their bets on what mobile services will be most valuable
Cyber, Clouds and Bears, Oh My! Uniting Physical, Logical & Cyber Security Strategies
According to the Verizon 2010 Data Breach Investigations Report 96% of intrusions could be prevented with simple to intermediate controls. Yet, the lack of understanding and ownership for this risk allows cyber crime to grow unchecked. Where does the risk and responsibility live in your organization for employee behavior and training that leads to breaches and loss?

SNGJeffrey Berkin - CACI, Senior Vice President & Chief Security Officer
SNGEdward Levy - Thomson Reuters, Vice President Global Security
SNGJohn McClurg - Dell, VP, Chief Security Officer

Attendees will learn:
SNGHow to create an enterprise-wide plan that centralizes the measurement and management of cyber security
SNGHow an IT-centric issue is actually a security issue beyond the CISO role and requires people, policies and technologies across multiple functions to partner for success
SNGThe biggest threats, most costly and most common cyber crimes facing organizations and their security leaders
4:30 - 5:30 pm Leveraging New RMR Model: Security Cloud Computing
Cloud-based services are all the rage! Yet, most of the discussion is on securing the actual cloud and not about using the cloud for security applications. This panel will focus on how physical security applications reduce cost and create new RMR by leveraging the cloud. Security Cloud Computing is greatly changing the landscape for how security applications are designed, purchased and applied. Enterprise security technology will dramatically change and benefit from this next wave of security solutions.

Moderator
SNGJohn Szczygiel - Brivo, Executive Vice President Business Development

Speakers
SNGBill Bozeman - PSA Security, President & CEO
SNGSteve Gocinksi - Fire and Security Services, President
SNGWade Pinnell - Huffmaster Companies, Vice President

Attendees will learn:
SNGWays that channel companies are leveraging cloud based technologies to solve capital expenditure budget issues and why you do not need to fear the cloud
SNGHow to navigate the migration from cost-plus purchase compensation to a lease based model
SNGHow access control, video, life safety and intrusion security applications are migrating to the cloud platform
2011 Security 500 Presentation
Who are the best security leaders? Where are the best security programs? What leading trends and management ideas can we learn from the Security 500? This session will showcase our profession's leaders and their organizations. They are proven as both accomplished security executives and exceptional business leaders. Mark McCourt will also share the biggest challenges and targets for where billions of dollars will be invested to manage enterprise risk and improve security as identified in the 2011 Security 500 Survey.

SNG Mark McCourt - Security 500, Author

Attendees will learn:
SNGThe key trends driving security spending in 2012
SNGHow the top security leaders are aligning with their organization to achieve critical goals
SNGSecurity's new value: How measuring ROI has changed at leading organizations
5:30 - 6:45 pm Combined Networking Reception
Bringing together executive management, investors and user of security technology
6:45 - 8:30 pm Security 500 Recognition Dinner and Keynote
Admittance to the Security 500 Dinner is not included with Securing New Ground registration. To attend the dinner there is an additional fee of $150.00.
Day 2, Wednesday, November 2nd from 8:30 am to 5 pm
8:30 - 9:45 am
Featured Session
2012 Industry Landscape: Waiting on a Sunny Day
The economic outlook for 2012 is filled with opportunities and potential hazards for security solutions companies. What does the leading research forecast for the security market? This special 2012 Industry Landscape presentation offers a market outlook from research conducted by the Security Industry Association, the SDM Industry Forecast Study presented by Laura Stepanek and a global economic outlook for business conditions conducted by a leading security company.

Moderator
SNGSandy Jones - Sandra Jones and Company, Principal

Speakers
SNGGordon Hope - SIA, Chairman of the Board
SNGLaura Stepanek - SDM Magazine, Editor
SNGBill Taylor - Panasonic System Networks Company of America, President

Attendees will learn:
SNGWhat the macro and micro economic opportunities and threats are to the economy at large and their business strategies in particular
SNGHow the leading companies in the industry, SIA Members, are viewing the 2012 security market and setting goals for their businesses
SNGThe forecasts and plans among the SDM 100 as well as mid-sized and smaller channel companies as they share where they see business growth and risks
9:45 - 10:45 am LISTEN! Emergency Management Solutions are Saving Lives: Mass Notification
911, Hurricane and Sarbanes Oxley required centralization for emergency and disaster recovery management within the security organization. Driven by NFPA 72's compliance requirements, business resilience management demands a deft mix of art and science. Leading solution providers have embraced the challenge with advanced technology offerings that leverage infrastructure, enhance communications and bring clarity and instruction to those impacted during an emergency event. This session will show how reorganization, compliance and innovation have led to life and cost saving results for customers.

SNGKen Genzink - CodeBlue Corporation, President
SNGFrank Kennedy - PPM 200 Inc., Director of Sales
SNGDaniel Nix - Bosch, VP Sales

Attendees will learn:
SNGWhy notification technologies leveraging sound and sight will dominate the market in the coming years
SNGHow network infrastructure enables cost-effective campus-wide management of notification and emergency call systems
SNGWhere the demand for clear and programmable public address solutions are vital elements of public safety and emergency management
10:45 - 11:00 am Break
11:00 am -12:00 pm The IT-izing of People Management Technologies: Access and Identity
The demand for physical and logical identification, credentialing and access control to protect people, infrastructure and property against malicious behavior is increasing. The business goals of reducing risk and complying with regulations (requiring audits and reporting) demand solutions are cost-effective, highly secure and integrator friendly. This critical panel will review the new technologies enabling the enterprise to unify identity and access management across physical and virtual platforms.

SNGJerome Becquart -- ActivIdentity (HID), Vice President and General Manager
SNGScott Harkins - Honeywell Systems, President and General Manager
SNGSteven Pineau - Viscount Systems Inc., Chief Executive Officer

Attendees will learn:
SNGThe business case for a unified approach to credentialing for both physical and logical access control
SNGThe latest solutions being implemented by leading organizations to ensure proper identity management, regulatory compliance, visitor management and risk mitigation
SNGHow leveraging cloud computing security solutions integrates with new ID and Access solutions generating new recurring revenue streams for integration companies
12:00 - 1:15 pm Where Is the Money Going and How to Get Yours: Wall Street Perspectives
There is an increasing interest in the security market from external entrants, such as phone and cable companies. Many current market leaders are growing through acquisition while others are investing in organic growth strategies. As 2012 arrives, there is considerable money for investments by the full range of companies from family operators to large private equity backed organizations. Discipline by lenders and realistic expectations among sellers are driving today's deals.

Moderator
SNGWill Schmidt - Capital Source, Managing Director

Speakers
SNGAlper Cetingok - Morgan Keegan, Managing Director
SNGJeff Kessler - Imperial Capital, Managing Director
SNGChris Semple - Goldman Sachs Specialty Lending, Vice President

Attendees will learn:
SNGThe macro-economic outlook in debt markets and its implication for security company transactions, including the impact of state and local budget deficits
SNGHow recent deals were constructed and finalized between buyer and seller for a win-win outcome
SNGWhat borrowers should expect in loan pricing and terms in 2012
1:15 - 2:30 pm Lunch
2:30 - 3:30 pm The Pervasive and Persistent: Surveillance Strategies
Twenty years ago, Internet access was turned on and off on an as needed basis. Over time, Internet access became pervasive and persistent and now Internet access is everywhere and constant. Video surveillance is moving in the same direction. Leaders from the top video surveillance companies will share how the hardware, management software, network, storage and guard force elements are enabling persistent and pervasive surveillance.

SNGBud Broomhead - Intransa, CEO
SNGFredrik Nilsson - Axis, General Manager
SNGScott Schafer - Arecont, Executive Vice President Attendees will learn:

Attendees will learn:
SNGThe latest technologies driving the costs down and the intelligence up
SNGHow analytics are being used today to get the right information to the right person at the right time to make the right decision
SNGHow will Pervasive and Persistent Surveillance impact guard forces
3:30 - 5:00 pm View from the Top
View from the Top is the unique and vital discussion where our industry's leaders share their vision for successful business strategy and execution in 2012 as well as reflect on their successes and surprises during 2011. In addition to revealing their hopes and fears for the year, they will share their economic outlook and offer a bold prediction on the year ahead.

SNGAlex Dunn - Vivint, COO
SNGKevin Engelhardt - Diebold, Vice President and General Manager
SNGJohn Kenning - ADT Security Services, Commercial, President
SNGDan Moceri - Convergint Technolgoies, CEO and Co-Founder

Attendees will learn:
SNGKey trends that will shape business strategy
SNGPotential blind spots that might undermine business planning in the coming year
SNGHow security's integration with complementary and competing services will shake out in the future


635 SLATERS LANE, SUITE 110    ALEXANDRIA    VA    22314-1177    P (703) 647-8492    F (703) 683-2469