Receive the New! 2009 Security Industry Annual Report - FREE WITH YOUR REGISTRATION

When you attend the industry's only 'Can't Miss' conference, you also receive the industry's 'Must Read' Securing New Ground™ Annual report. Jeff Kessler's Security Industry Overview will be the centerpiece of Securing New Ground's new annual report. The report will be a compendium of security industry research developed and published exclusively for Securing New Ground™ attendees.

The report will be made available for sale outside of the conference in the beginning of December for $795. Included with your registration, attending Securing New Ground's conference program and research report combination are a real value!

The 2009 report will consist of Executive Summaries of research from organizations such as Lund University, IMS and SIA.  The following complete reports will be on a CD:

Current Wall Street Insights
Jeff Kessler, JTK Consulting, Principal

"Despite the dramatic economic downturn, which has slowed the implementation of convergence, we continue to see strength in the security industry compared to the market as a whole. Some security companies operating in vertical markets such as education, infrastructure, government, and healthcare have not seen any slowdown; other companies with real estate, retail, financial services, and small business exposure have been hurt. The largest security companies with exposure to a wide range of vertical markets have had relatively flat revenues and earnings, which is better than the performance of the overall economy."

"We believe strongly that the long overdue rollout of Homeland Security programs developed years ago but only implemented in 2007 will create real investment opportunities in the shares of security industry leaders in this weak economy. There is a slow, but inexorable movement toward government standards and programs serving as beta tests for large, scalable enterprise projects that will affect the industry over the next five to eight years."

"Access control, video, and systems integration providers, having seen the success of the recurring revenue model of traditional alarm monitoring companies, have begun to develop their own sales programs in an attempt to convert their products and services into a recurring utility as well. The long-term implications of video, storage, and access control as utilities rather than as one-time sales are profound, but it will take a few years and a better economy for this new business model to succeed."

Continue Article Here

Winning Security
Mark McCourt, Publisher Security and SDM Magazines

Two quick questions for you:

It seems that all the other departments in your enterprise get to win; everybody but Security.  But you can change the future and your own destiny on November 11, 2009 when you attend The Security 500 Conference. That's right. You and your security organization can join the WINNERS.

"Winning Sales" is the title (or part thereof) of more than one book, article or motivational speech on how to grow revenue. According to these authors, they would have you believe no one buys anything of their own free will and decision-making abilities. Rather the sales people are out winning sales on the golf course, at dinner and in bars around the world. Sales are being won. The buyers, I guess, lose.

Learn more about Winning Security

Security End Users Are Asking
By Noelle Britton, Director of Marketing, Security Solutions, Siemens Building Technologies, Inc.

As Siemens partners closely with our customers, we hear recurring themes and questions. I would like to share the top two questions and answer them. In each answer, Siemens has a three-pronged response structured around people, processes, and technology. While we receive more inquiries, these two are helping our customers (end users) define what the future of security holds for them.

What Are the Two Questions and Their Answers?

Convergence at Work:
It Begins at Your Front Door
By Debra Spitler, Vice President, HID Connect, for HID Global

Based on economic pressures and the call for exercising highly ethical business practices, Corporate America has entered a new age. Companies of all sizes, in all industries, are feeling pressure to:

• Protect people and assets
• Meet compliance and privacy regulations
• Drive operational productivity and efficiencies
• Implement solutions that are environmentally friendly

And, all of this must be accomplished while simultaneously reducing overall costs. For most organizations, this is a tall order.

For these reasons, within the security industry, it is almost impossible to attend an event or read a magazine without being hit with the term "convergence." According to Wikipedia, "technological convergence is the tendency for different technological systems to evolve towards performing similar tasks. Convergence can refer to previously separate technologies such as voice (and telephony features), data (and productivity applications) and video that now share resources and interact with each other, synergistically creating new efficiencies."

Read More About the Convergence Process